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Althea Korea Turns 4: We Want to Fly You to Korea

Althea Turns 4 Carnival
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Althea Korea turns 4! Are you ready for the most magical celebration yet? This year Fly Me To Korea contest is back again, this time bigger, more magical and certainly more fun! To celebrate this year with a big bang, the popular and trusted Korean beauty brand is giving you and a friend the opportunity to discover magical fun Korea with a trip to Lotte World!

RELATED: Althea 3rd Year Birthday Celebration

Althea Magical Experience
Althea Magical Experience

How to join Althea Korea Turns 4 Birthday Celebration:

Step 1: Shop and be one of ALTHEA KR lucky fans to receive the limited edition Althea Carnival Box, Carnival Balloon & Carnival Ticket.
Step 2: Snap a picture of your purchase along with the Carnival items*
Step 3: Share the pic on Instagram and tell us why you should win the magical trip to Korea! Give some magic!

Be sure to use the tags @AltheaKorea #AltheaTurns4 #AltheaKorea #FlyMeToKorea to enter.
* Althea Carnival Box must be included in the picture. Use the Carnival Balloon and Ticket to make it more magical.

Althea Turns 4 Carnival

Prizes for the best Instagram sharing with the caption and hashtags mentioned :

Grand Prize: AirAsia Round Trip Flight to Korea for Winner + a friend Tickets to Lotte World for 2 pax
2nd Prize:USD500 Althea Magic Points x 1 
3rd Prize:USD300 Althea Magic Points x 1
Consolation Prizes: USD50 Althea Magic Points x 10 
*Terms and conditions apply.

For more information visit Althea Korea blog and social media accounts.

ALTHEA KR | Facebook | Instagram

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5 Tips For Marketing Your Startup

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Marketing plays a vital role in the success of your business. The more people who know about your business, the easier it’ll be for you to gain customers and earn a profit. The right marketing strategies will also help you stand out from the competition and create a positive image in the market. If you want your startup to experience all of these things, take note of the following marketing tips:

5 Tips For Marketing Your Startup

1.    Listen to your customers

No matter how tempting it can be, you should never attempt to cater to every human’s wants and needs. Sure, more customers might mean more money, but there’s just no way of satisfying every single human being in the world. You will only waste your time, money, and energy once you try to do this. The better solution is to look for a specific target market and focus on their demands. 

One of the easiest ways of marketing your startup is to know your customers first. The more you know about your customers, the easier it’ll be for you to determine how to reach them and what marketing strategies are actually appealing to them. For example, if you want to operate as one of the best movers NYC and compete against other moving companies, you should create marketing strategies which are suitable for households. If possible, your marketing strategies should reach breadwinners or adults in the family. 

2.    Sell the benefit and not the comparison

No matter what kind of business you decide to embark to, it’s safe to assume that you will have a lot of competition. While some of these competitors are still novices in the market, others have been operating for decades. For you to level out the playing field, sell the benefits of your products and services rather than making a comparison between your competitors. Instead of telling your customers that you’re “the better choice over Brand X” or “the best in the market,” let them know what they can actually get once they purchase your products and services. Depending on your offerings, you can tell your customers how their lives will improve or how their tasks will lighten once they buy products and services from your business. 

3.    Market your offerings before it’s ready

Moviegoers will be excited to watch a film if they’re hyped with the trailer they saw. Because they already have a preview of what the movie will be, they will exert time and effort to buy movie tickets on the first showing day. You should also follow the same premise when it comes to marketing your startup. Don’t market your products and services only when it’s already existing. If you have an idea on what to offer to your customers, make a trailer and use it as your marketing platform. Because you’re only giving your customers something to look forward to, they will be excited the moment you actually release the product or service. The momentum you built during this process is usually enough reason for customers to buy from you. 

4.    Think outside of the box.

Checking the marketing strategies used by your competitors is always a good idea. This is especially true if you’re clueless about where and how you can start with your own marketing plan. However, if you want to create a positive impression in the public’s eyes, learn to think out of the box. This means using unconventional and unique marketing strategies. If your competitors are selling fries using the internet, paint the pedestrian lanes in your city to mimic the look of French fries, and include your contact number, too. You can also sponsor events in your community. There are unlimited ways of marketing your startup – you just need to have the guts to research and try out new strategies.

5.    Advertise using multiple channels. 

As mentioned, you can now use different marketing channels. Aside from TV and radio, you can now pay for billboards to market your business. To determine which among these channels are most effective, don’t be afraid to try out multiple marketing channels at the same time. The number of customers you can get from each of these channels can help you determine which marketing strategies should you omit, retain, or change.

Think Positive

Marketing your startup can be tough, but it can always be done. Aside from the tips presented in this article, always allow yourself to make mistakes and use these as your learning curves. Maintain a positive mindset and always be open to positive criticism. All of these things will mold you to become a better marketer in the long run!




Timeless Shoe Styles Everyone Should Own

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Completing a look for a special occasion or every day style calls for the right shoes. If you have all of these types of footwear – from dress and work shoes to casual options such as the best sneakers for men – in your closet, you’ll be less likely to find yourself at a loss for which shoes to wear with almost any outfit.

When you shop for shoes, consider which shoes you already own and need to replace and which styles you are most likely to wear in the near future. If you have a budget, draw a distinction between investment pieces and expensive shoes that you rarely wear. Try to resist costly trends that are unlikely to last or be the best fit for your feet and lifestyle. Consider these five timeless and versatile shoe styles instead.

1. Boots

Whether you want stylish boots to wear in fall or winter weather or boots that are more specialized for purposes such as walking or hiking in the rain, you may find that a few pairs of boots in your closet make a big difference in your level of comfort and safety. Depending on your occupation, you may also want to invest in a good pair of steel-toed work boots.

2. Dress Shoes

When it comes to women’s shoes, dress shoes may have heels that add some height or be flat. Consider the colors and styles of clothing in your closet as well as the places you go for special occasions. Men and women both need dress shoes to add a finishing touch to suits, formal dresses or other stylish ensembles.

3. Loafers

The right pair of loafers can be the best go-anywhere comfort shoes. Depending on the styling and materials, this type of footwear can be perfect for wearing to work, while traveling or out and about while running errands or having fun. Look for loafers made out of a material that will conform to your foot and that do not rub.

It is important to consider the fit of a particular brand and style of loafer as well as the fact that most loafer materials expand over time as the shoes become broken in. A classic pair of loafers that initially seems slightly snug may end up providing a better fit than a pair that is roomy to start.

4. Sandals

Stay cool and comfortable as the temperature rises by letting your feet breathe. Choose from sandals designed to complement the hottest styles of the season to a range of active pursuits. It is important to make sure that any sandals you order online are the right size. If your foot hangs off of a sandal or it rubs or pinches, you may want to try on another size or style.

5. Sneakers

The right sneakers for your activities and lifestyle can be a comfortable choice for a variety of situations. Whether you need athletic footwear specialized for particular activities or Nike sneakers suitable for a wide range of activities, you can get great deals on your favorite brands, styles and colors of sneakers when you shop for shoes online.

These are just five general types of shoes that can be helpful to have in your closet. Some seasonal styles such as sandals or boots may be better buys in regions that routinely experience extreme heat or cold temperatures. Even if you live in a temperate climate, you may have occasion to wear all these types of footwear. Get great deals on the best sneakers for men and your choice of all of these styles by looking out for sales on your favorite brands.

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