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Althea Strips Down to the Bare Essentials with New Skincare Line

Althea Bare Essential Launch
Categories: Beauty, Press Release, , 4 Comments

Althea Strips Down to the Bare Essentials with New Skincare Line

Althea, your one-stop online shop for absolutely everything K-beauty, has finally launched its very own
product line! First to be introduced from this highly anticipated label is the Petal Velvet Powder, a mattifying,
translucent powder that sets makeup and leaves behind a smooth, silky satin finish. Enriched with polyphenols
that protect the skin from the adverse effects of sun exposure, and oil from Althea seeds that protect the skin
barrier from dehydration, this wonder product sets makeup, minimizes pores, and smooths unevenness.

This recent arrival is just one of the many products we can expect from Althea in the coming months. “As one
of the biggest digital beauty brands in Asia, Althea aims to continuously introduce intriguing new products this
year to really show what we can bring to the market,” Frank Kang, C.E.O. of Althea discloses. “There will be
many innovative products made with the newest beauty technology launching in the Southeast Asian region
for the first time…we are very excited to pioneer these trends.” The latest release from the Althea label is one that addresses a common problem faced by millions of Althea’s fans. “They don’t know what the specific steps and procedures are to complete the Korean skincare routine.

Many are fazed by the number of steps but when in reality, it shouldn’t be a difficult process at all,” Hyeyoung Park, Head of Brand, shares.

Introducing Althea Bare Essentials

Althea Bare Essentials Skincare Line

Enter Althea’s Bare Essentials – your skin’s simply perfect savior. Althea strips down to the bare essentials with
this new skincare line. Riding on today’s current minimalism movement, Althea’s Bare Essentials focuses on
skincare fundamentals and drops all the non-essentials. These thoughtfully crafted products give the benefits
of the infamous 10-step Korean skincare routine, rolled into 3 quick and easy steps. “We wanted to go back to
the basics and really strip it all down to give the customers the most fundamental steps. From billions of data
we’ve collected over 3 years, the most prominent fact is that a solid routine starts from 3 essential steps –
cleansing, toning, and moisturizing. All the other additional steps added to your routine are just that –
additional.”

These new beauty hybrid products pack a double punch too; they’re products that nourish the skin while
leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these
straightforward products epitomize simple perfection and deliver maximum results with minimum effort. “We
also believe that when one has great skin, it decreases the amount of makeup needed to create a perfect
complexion, hence the phrase ‘your skin completes makeup’,” Hyeyoung adds.

ALTHEA BARE ESSENTIALS 

#AltheaKorea #AltheaBE #AltheaBareEssentials #BareEssentials

CONTOUR CLEANSER, Php300

Step 1 is the Contour Cleanser, Packed with soothing Ice Plant and detoxifying Lemon Myrtle extracts, this cleanser is densely filled with micro capsules that burst upon contact with water to gently cleanse, exfoliate, and detoxify skin. The Contour Cleanser helps to promote blood circulation, and reduces bloating and swelling for a defined, enviably slim face shape.

PRIMER WATER, Php550

Step 2 is the Primer Water. Both a hydrating toner and a primer in one, the Primer Water contains patented dewdrop technology (Macro Fluidic Dispersion technology) that gently fills the gaps between pores and allows hydration to penetrate deep within the layers of the skin. Made with Snow Lotus extracts, this skincare heavy hitter has an incredibly smooth and silky texture that enhances the skin’s natural glow, leaving you with the perfect canvas.

FIXER CREAM, Php640

Step 2 is the Primer Water. This non-oily, quick-absorbing formula harnesses the power of Trehalose, an ingredient found in the cactus plant that prevents its moisture loss, to provide the skin with 24-hour hydration. This ultra-nourishing wonder cream is also rich in antioxidants derived from Camellia Sinensis (green tea) seed oil, and helps to promote collagen regeneration using Baobab Tree extracts. Upon application, your skin is left looking great and feeling bouncy to the touch.

With all 3 products are available for purchase under Php 1500, and made with only the best ingredients, it’s no
surprise that the Bare Essentials line caused quite the craze in the beauty world. Upon its announcement,
there was a 10,000-person wait list for the products! But fret not – you can now get your hands on these highly
coveted products; you’re just a click away from glowing, flawless, crystal clear skin. Plus, Althea is giving out an
additional 10% off with a free special edition mirror if you purchase now so head on over to www.althea.kr today!

I am beyond excited to try Althea’s newest skin care line! It’s very promising and we all know that if it’s made in Korea, it is no doubt effective. Will it replace my 10 steps skincare routine? Find out on my next update on Althea’s Bare Essentials Skincare line.

What can you say about Althea’s newest skincare line?

EXCLUSIVE QUESTION TO AYESHAHEARTFAM:

Would you like me to do a FULL SIZE PRODUCT GIVEAWAY if I find it effective?

 

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