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Maxi-Peel: Don’t Give Up The Fight

Maxi-Peel Don't Give Up The Fight
Categories: Beauty, Press Release, , 1 Comment

Maxi-Peel puts their brand on the line with a documentary campaign that follows four women from different walks of life in a 60-day journey with Maxi-Peel Exfoliant Solutions capturing real progress, with real results in real time. The campaign begins with a heart-wrenching 60-second testimonial video of these four women telling everyone what society tells them every day. The fight against pimples goes beyond skin deep. You probably seen their TV commercial where these brave women finally stand up against judgment, discrimination, and their skin condition.

Wag Mong Isuko Ang Laban!

Have you ever been judged because of your looks? Or rejected because your skin wasn’t perfect? The four women you are about to meet experienced negativity that have impacted their lives in a lot of ways simply because of a skin condition — acne.

Maxi-Peel Don't Give Up The Fight

We see it every day, a lot of us have had acne at some point in our lives, but for these women, it’s the source of an undying insecurity, causing them pain that goes beyond skin deep, scarring not only their faces, but also their self-esteem. And in a society where looks and aesthetic is very influential, the fight for respect and equality is a lifelong struggle for people with pimples. But that fight is a fight that Maxi-Peel is unwilling to give up. The brand’s mission is to amplify the voices of those who have been misjudged, ridiculed, and discriminated because of their acne through their newest campaign — “’Wag Mong Isuko ang Laban”. (Don’t Give Up the Fight)

Maxi-Peel

“Alam mo Kata, mas maganda ka sana kung kasing kinis ng legs mo yung mukha mo.” – Kata San Mateo, a digital marketing head and an aspiring artist, recalls a painful moment during her acne breakout. Teary-eyed, she continues, “Siyempre tatawa-tawa lang ako pero sa loob loob ko, sobra na.”


“Bakit siya ‘yung napiling host, eh ang dami niyang pimples?”
– Andrea Roces, a retail manager and an active humanitarian says pimples have affected her work and her credibility, damaging her self-esteem and self-belief, “The confidence I’ve built for many years, it all goes away.”

“Honestly, lately hindi ako lumalabas ng bahay. There’s this misconception na ‘pag ma-pimple ka, madumi ka kaya sometimes I feel hopeless.” – Angeline Carandang, A former special education teacher, now a full-time mom, powers through the negativity, despite an overwhelming feeling of insecurity, “Behind this face, I can be a great mom… matatapos din ‘to, ngayon lang ‘to.”


“Nakulam ka ba… Naagnas ka na” – Joepy Libo-on, a cum laude graduate who is now working as a marketing manager, still remembers some of the most painful things people have told her. “Before n’ung sobrang lala talaga ng pimples ko, there was a time na sobrang bumaba ng self-esteem ko.”

Maxi-Peel Wag Mo Isuko Ang Laban
Maxi-Peel Wag Mo Isuko Ang Laban

Through real stories from real people, Maxi-Peel aims to open our eyes and minds to the truth behind acne. That removing pimples is not just about being beautiful, or achieving smoother skin, or to gain more followers, those are just the aesthetic effects. The real purpose of the brand is to help Filipinos treat and cure an actual skin condition, boost their self-confidence, revive their self-belief, and empower them to have a fighting chance against prejudice and discrimination. This fight isn’t just about the face, this fight is about facing challenges head on, and acknowledging that it’s only just a phase – Never quitting, never stopping! To all Filipino women out there who have lost their confidence, hope is not lost and that you can get past this, in your fight against acne and all its inherent negativity, “Wag Mong Isuko Ang Laban”.

MAXI-PEEL | Facebook | Instagram

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Alphaland Tie the Knot 2019 – Wedding and Debut Fair

Alphaland opens Balesin’s doors, gathers trusted event suppliers at Tie the Knot Wedding and Debut Fair
Categories: Lifestyle, Press Release, , Leave a comment

Mark your calendars and save the date as Alphaland will be opening its properties’ doors (Balesin) to all brides, grooms, and debutantes-to-be at Tie the Knot 2019. Now on its third year and open to soon-to-weds/ debutantes, Alphaland’s Tie the Knot: Wedding and Debut Fair 2019 will take place on Saturday and Sunday, May 18 and 19 at The City Club, Alphaland Makati Place. The 2-day event will highlight Alphaland’s most sought-after wedding destinations—Balesin Island, including the soon-to-open Balesin Marquee which can accommodate 600 persons, Alphaland Baguio Mountain Lodges, and The City Club in Makati.

All hearts fell in love with Chiz and Heart Escudero’s wedding in Balesin in 2015
All hearts fell in love with Chiz and Heart Escudero’s wedding in Balesin in 2015
Celebrate like royalty just like Billy & Colleen at The Balesin Royal Villa, Balesin Island. Photo credit: Metro photo
Celebrate like royalty just like Billy & Colleen at The Balesin Royal Villa, Balesin Island. Photo credit: Metro photo

Wedding and debut planning can get overwhelming, especially for those who aren’t used to throwing celebrations involving a range of event suppliers—from the venue to styling, planners and coordinators, to photography and videography. With this in mind, Alphaland is offering an all-in package where soon-to-weds and debutantes can get the essentials for their special day, exclusively offered at the fair. “This year, we have partnered with one of Balesin’s most in-demand stylists, Cesar Pascual, owner and stylist of Contemporary Florals. His Napa Valley concept will give The City Club that country yet romantic feel,” says The City Club General Manager Nic Belasco. Cesar Pascual has styled several intimate to grand weddings in the various beach wedding venues in Balesin Island.

Last year's Alphaland: Tie The Knot had a bridal gown fashion show by acclaimed couturiers such as Rex Nicdao
Last year’s Tie The Knot had a bridal gown fashion show by acclaimed couturiers such as Rex Nicdao
Alphaland: Tie The Knot Tropical theme
A tropical-themed party at The City Club Ballroom. Photo and styling by Ralph & Co.
A breathtaking backdrop of the majestic Cordillera mountain range at Alphaland Baguio Mountain Lodges Chapel. Photo credit: Jason Magbanua
A breathtaking backdrop of the majestic Cordillera mountain range at Alphaland Baguio
Mountain Lodges Chapel. Photo credit: Jason Magbanua

Unlike other fairs where attendees tend to feel bombarded by exhibitors, Tie the Knot has curated trusted suppliers in the industry who are offering great deals at the fair. Attendees can meet and discuss their event in detail with each supplier they’re interested in, such as the acclaimed couturier Mary Anne Casanova, the first local designer who brought glow-in-the-dark gowns with fiber optic fabric to the Philippines, along with the country’s other top-of-the-line fashion designers; celebrity favorite Nice Print Photography; Chestknot Studios, Forevermine Wedding Films, and Black Tie Entertainment, trusted suppliers for many events held in Balesin; and Aegle Wellness Center, a health and wellness hub offering bespoke wellness programs and medi-spa services in The City Club and in Balesin. The icing on the cake: attendees will also get a chance to win a 3-day/2-night stay in Balesin with a free engagement shoot by one of Balesin’s trusted photographers, Anne Naig.

Virtually experience Balesin Island through our 360 photography at Bride worthy here. Click here to Pre-register and attend Tie the Knot: Alphaland Wedding and Debut Fair 2019 for free. Walk-in registration fee is Php 150. For inquiries, please contact Diane Tomas at +632-337-2031 loc. 255, +63-917-182-0714 or at dstomas@alphaland.com.ph

Get a chance to win 3days/2night stay in Balesin Island with free engagement shoot at Alphaland’s Tie the Knot: Wedding and Debut Fair 2019.

PRE-REGISTER HERE

Alphaland opens Balesin’s doors, gathers trusted event suppliers at Tie the Knot Wedding and Debut Fair


Dark or White, You Are Beautiful

Dark or White YOU ARE BEAUTIFUL
Categories: Press Release, , 1 Comment

Dark or White skin. Does it really matter? Does one always have to be superior over the other? SkinWhite is saying otherwise. Beauty should never have been one or the other, as claimed by SkinWhite in their new
campaign.

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Dark or White: It’s All About Choice?

One would wonder why a skin whitening brand such as SkinWhite would dare to say that dark skin is beautiful. “It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty.

If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are beautiful. The choice is yours, and SkinWhite respects that choice”. This inclusivity is refreshing and speak volumes. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

DARK OR WHITE, YOU ARE BEAUTIFUL

To Each His/Her Own

“White and dark are both beautiful. It’s about time that dark skin and white skin get the same adoration and acknowledgment.” There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. For those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. Wear your skin, whichever way you choose because DARK OR WHITE, YOU ARE BEAUTIFUL.

SKINWHITE PH | Facebook | Instagram

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