Althea Korea turns 4! Are you ready for the most magical celebration yet? This year Fly Me To Korea contest is back again, this time bigger, more magical and certainly more fun! To celebrate this year with a big bang, the popular and trusted Korean beauty brand is giving you and a friend the opportunity to discover magical fun Korea with a trip to Lotte World!
How to join Althea Korea Turns 4 Birthday Celebration:
Step 1: Shop and be one of ALTHEA KR lucky fans to receive the limited edition Althea Carnival Box, Carnival Balloon & Carnival Ticket. Step 2: Snap a picture of your purchase along with the Carnival items* Step 3: Share the pic on Instagram and tell us why you should win the magical trip to Korea! Give some magic!
Be sure to use the tags @AltheaKorea #AltheaTurns4 #AltheaKorea #FlyMeToKorea to enter. * Althea Carnival Box must be included in the picture. Use the Carnival Balloon and Ticket to make it more magical.
Prizes for the best Instagram sharing with the caption and hashtags mentioned :
Grand Prize: AirAsia Round Trip Flight to Korea for Winner + a friend Tickets to Lotte World for 2 pax 2nd Prize:USD500 Althea Magic Points x 1 3rd Prize:USD300 Althea Magic Points x 1 Consolation Prizes: USD50 Althea Magic Points x 10 *Terms and conditions apply.
For more information visit Althea Korea blog and social media accounts.
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Marketing plays a vital role in the success of your business. The more people who know about your business, the easier it’ll be for you to gain customers and earn a profit. The right marketing strategies will also help you stand out from the competition and create a positive image in the market. If you want your startup to experience all of these things, take note of the following marketing tips:
1. Listen to your customers
No matter how tempting it can be, you should never attempt to cater to every human’s wants and needs. Sure, more customers might mean more money, but there’s just no way of satisfying every single human being in the world. You will only waste your time, money, and energy once you try to do this. The better solution is to look for a specific target market and focus on their demands.
One of the easiest ways of marketing your startup is to know your customers first. The more you know about your customers, the easier it’ll be for you to determine how to reach them and what marketing strategies are actually appealing to them. For example, if you want to operate as one of the best movers NYC and compete against other moving companies, you should create marketing strategies which are suitable for households. If possible, your marketing strategies should reach breadwinners or adults in the family.
2. Sell the benefit and not the comparison
No matter what kind of business you decide to embark to, it’s safe to assume that you will have a lot of competition. While some of these competitors are still novices in the market, others have been operating for decades. For you to level out the playing field, sell the benefits of your products and services rather than making a comparison between your competitors. Instead of telling your customers that you’re “the better choice over Brand X” or “the best in the market,” let them know what they can actually get once they purchase your products and services. Depending on your offerings, you can tell your customers how their lives will improve or how their tasks will lighten once they buy products and services from your business.
3. Market your offerings before it’s ready
Moviegoers will be excited to watch a film if they’re hyped with the trailer they saw. Because they already have a preview of what the movie will be, they will exert time and effort to buy movie tickets on the first showing day. You should also follow the same premise when it comes to marketing your startup. Don’t market your products and services only when it’s already existing. If you have an idea on what to offer to your customers, make a trailer and use it as your marketing platform. Because you’re only giving your customers something to look forward to, they will be excited the moment you actually release the product or service. The momentum you built during this process is usually enough reason for customers to buy from you.
4. Think outside of the box.
Checking the marketing strategies used by your competitors is always a good idea. This is especially true if you’re clueless about where and how you can start with your own marketing plan. However, if you want to create a positive impression in the public’s eyes, learn to think out of the box. This means using unconventional and unique marketing strategies. If your competitors are selling fries using the internet, paint the pedestrian lanes in your city to mimic the look of French fries, and include your contact number, too. You can also sponsor events in your community. There are unlimited ways of marketing your startup – you just need to have the guts to research and try out new strategies.
5. Advertise using multiple channels.
As mentioned, you can now use different marketing channels. Aside from TV and radio, you can now pay for billboards to market your business. To determine which among these channels are most effective, don’t be afraid to try out multiple marketing channels at the same time. The number of customers you can get from each of these channels can help you determine which marketing strategies should you omit, retain, or change.
Marketing your startup can be tough, but it can always be done. Aside from the tips presented in this article, always allow yourself to make mistakes and use these as your learning curves. Maintain a positive mindset and always be open to positive criticism. All of these things will mold you to become a better marketer in the long run!
Zilingo lets you discover the latest trends in fashion for both men and women. This mobile App allows you to conveniently shop while you are on the go. This month, leading online fashion platform Zilingo jazzes up their wardrobe staple with a cool new vibe. For this collection, Zilingo played with fabrics using bold and fresh colorways and infused touches of mustard, lime, and blush to match their primary palette of blues, reds, and whites.
The brand answers the call of the rainy season with pullovers, bomber jackets, windbreakers and hoodies paired with relaxed trousers and denim, offering the perfect ensemble for any time of the day.
“These pieces are perfect for the erratic weather of the Philippines, and we hope to provide our customers with fashion essentials that marry style and comfort,” says Edryan Lorenzo, PR and Influencer Marketing Manager, Zilingo Philippines.
Recognizing the continuous growth and potential of the online retail market, and the need to constantly provide its customers with new and exciting options, Zilingo aims to showcase a unique shopping experience to its customers and enable brands to expand their reach to fashion enthusiasts across the region.
“Aside from trendy pieces to match the season, customers can look forward to great discounts of up to 80% off on selected items. They can also get their hands on this season’s hot picks any time and anywhere via Zilingo’s website and app, and have them delivered to their doorstep at no extra charge, with multiple payment methods including cash-on-delivery. Access to fashion has never been easier,” says Ryza Dipatuan-Razo, Marketing Director, Zilingo Philippines.
Zilingo is a commerce platform that is making the fashion and beauty supply chain more efficient through technology. With over 50,000 merchants on the platform, Zilingo connects businesses across the entire supply chain and empowers them with everything they need to run a business – from design, product development, fabric procurement, manufacturing, cataloging, marketing, inventory management, distribution, billing, customer service, working capital & trend forecasting. With over four million product listings on Zilingo.com, users can effortlessly shop from a selection of indie labels, local designers, international and celebrity brands – all in one place. Founded by Ankiti Bose and Dhruv Kapoor in 2015, the company has offices in 8 cities globally with over 500 staff covering 20 different nationalities.
Zilingo is available for download for free on the App Store and Google Play across Singapore, Indonesia, Philippines, and Thailand.