Over 2 Million Reached by Doraemon’s I’m Your Hero Campaign

Doraemon Roadventure
Categories: Events, Press Release, , 6 Comments

Over 2 Million Reached by Doraemon’s I’m Your Hero Campaign

Doraemon has been going around Supermalls to inspire everyone to be heroes in their own little ways through the I’m Your Hero ROADventure campaign. The iconic robotic cat from the future made popular in comics and anime, intensifies its I’m Your Hero campaign through school and mall tours (School Adventure and ROADventure) happening now until November 2017. Ever since its kick-off event at the SM City North EDSA – The Block last August 7 to 13,2017, almost 2 million walk-in audiences composed of families, kids, and millennials have heard Doraemon sharing the values and principles that could draw out the hero in everyone.

Doraemon’s story is about helping and supporting its friend, Nobita, through life’s challenges, utilizing techniques and gadgets that it brought from the future. This is essentially the same message it imparts to the public today: that kindness, concern, generosity, and respect for others are heroic qualities that help make the world a better place.

Doraemon’s I’m Your Hero Campaign

Doraemon ROADventure

Animation International (Philippines), local licensing agent of Doraemon, and SM Supermalls, look forward to the continuation of the tour, knowing how the fun-filled shows, games, and meet-and-greet sessions with Doraemon and Nobita will be met by its audience with great gladness and joy. The ROADventure is also supporting SM Supermalls’ #EverydayIsPlayDay and #SMKidsMonth2017.

Doraemon Meet and Greet at SM Supermalls

Doraemon’s I’m Your Hero Campaign SM Senior Vice President for Marketing, Mr. Jon Jon San Agustin, is flanked by Doraemon and Nobita during the Press Launch of SM Supermalls’ Everyday Is Play day campaign. SM Supermalls is also the main sponsor and event partner of Doraemon’s ROADventure mall tour happening now in more than ten malls in Metro Manila. Also in the photo, SM AVP for Metro Manila Marketing Mr. TJ Cuenca and Ms. Joc Lapid, Regional Operations Manager for SM North EDSA.

We’d also like to invite you to Doraemon’s Meet and Greet Schedule:
– October 28 and 29 – 3PM & 5PM – SM BF Paranaque
– November 17, 18, and 19 – 3PM & 5PM – SM Mall of Asia

The event is free for all so you can bring your family and friends!

DORAEMON PHILIPPINES | Facebook | Instagram


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  • Reply Monalisa Bio October 26, 2017 at 4:25 pm

    I love Doraemon ever since, I remember when I used to watch this every morning because of my afternoon class. Napanood ko din un movie nia, mgnda at my aral tlga, the best cartoon xa kya nman patok n patok hndi lmang s mga kids pti s mga feeling kids like me. Hahaha ngwish2 nga aq Madam Ayesha ng totoong Doraemon ko kso ky Nobita lng tlga nka destined. Syng mdyo small p s baby ko pra maenjoy s Doraemon and company, nkakatuwa nman un advocacy nila. #AyeshaHeartFam

    • Reply Ayesha November 1, 2017 at 2:25 am

      Yay! yes he’s super cute! The kids in the event were super happy, they enjoyed it and couldn’t stop taking photos of Doraemon and Nobita ^ ^
      I love Doraemon’s movies <3 Even "kids at heart" can learn something about life, friendship etc.

  • Reply Sheena Marie Cantor October 27, 2017 at 9:41 am

    Sobrang saya naman po nyan. I really love Doraemon once I see the mascots parang a kid in me became alive. Lagi ko nga hinihintay yan tuwing umaga para panoorin pag weekend tapos napapagalitan pa kami ni mommy kasi kagigising lang TV agad inaatupag. Hahaha

    • Reply Ayesha November 1, 2017 at 2:23 am

      Yes Sheena it was a super fun event! 🙂 Doraemon is so cute! <3 Ha-ha same here, have you watched Doraemon's latest movie? Thanks for stopping by :*

  • Reply Eunice Lalaine E. Reyes February 26, 2018 at 1:39 pm

    Ig iblvircv

    Hooooray, cuties!

  • Reply doraemon comics July 2, 2018 at 2:40 am

    Amazing! What a lovely page with funny and entertaining content. Certainly Doraemon’s hero campaign is awesome and mind-blowing. All the pictures also eye-catching with gorgeous color and shape.

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