You’ve probably seen a boutique clothing store while driving around your city or online when you are clothes shopping, but you may not know what exactly boutique clothing is or why you should shop boutique.
There are certainly benefits to shopping larger brands, but there are drawbacks as well. While you can find just about everything at a bigger brand online, you also are limiting yourself to their designs, some of which tend to be very similar to older designs. When you shop boutique clothing you open up a door of designs and styles that you won’t necessarily find at other stores. Unfortunately, for many of the brands, while they may change the pattern or the colors for the season, the styles tend to be very similar with short sleeve button down shirts, polo shirts, a variety of jeans, and different colored dresses that come in two styles and come back each summer season. For some, that’s enough for them while shopping and they are comfortable shopping that limited selection from their favorite brand. For others, they crave more variety in their closet and may be struggling to find that perfect place that offers them more freedom and creativity with the clothing offered. That’s one of many reasons to choose boutique clothing.
You’re Shopping Small
Most boutiques are considered smaller businesses, as they may be online and only one or two brick and mortar stores in their home state. They also support other smaller brands and businesses with the more unique clothing picks that they offer. At a boutique you won’t see a big brand name that has their own storefront, but you will see a wide variety of smaller brands that offer cute and unique items you may not see elsewhere. For many small brands, boutiques are a great way for them to get their designs out and worn on the street. These small brands provide a limited selection of items, but with a wide variety in the selection. You’ll also see a variety of small brands cycle in and out, some will continue to be featured monthly or weekly, but the clothing offered with continually change.
This cycle of helping small business by stocking their items then helps another small business. It’s a beautiful cycle of small businesses working together to achieve the dream. When you shop small in a boutique, you are helping not only your local boutique, but other fashion designers and dreamers trying to make their business successful. You also get really cute items, talk about a win-win!
The Selection is Limited (In This Case, That’s Good)
At first you may be thinking that a limited selection isn’t good, as it makes it harder to find your size in an item. Not to mention, if you don’t act immediately, you may never see it again. But that’s a good thing! It means that every single item you purchase from a boutique is more unique than the mass produced items you can get at other stores. You’ll find unique pieces that will stand out rather than blend in with the crowd. Everyone loves that moment of being asked where you got an item because it is so cute, and it’s even better when you can say a boutique and know that not many others are rocking the item the same way. If you thrive on being unique and showing off your personality with what you wear, shopping boutique is exactly what you need to do.
Amazing Customer Service
Everyone knows that when you have to dial an 800 number and wait in line for the next available representative that you may or may not have your issue actually solved. Instead, you may wait on hold for 30 minutes only to be hung up on when they finally get to you, and then you have to decide if it’s worth it to repeat that process to try to speak to someone. Or you can send an email and hope they respond within a timely manner. When you shop a boutique, you get great customer service. Boutique clothing stores want to do all they can for their loyal customers, so when you call, they answer. They will go out of their way to ensure that you are completely satisfied with your purchase and love to receive any feedback you have, whether shopping their online site or in-person.
How many times have you shopped at a bigger brand and had to wonder about the sizing or wonder about different ways to wear an item? When you shop boutiques, they have helpful blog posts on their site as well as size charts to help you ensure that you are getting exactly what you need. As for styling, boutiques always have the best style, so if you are a fashionista in the making, check out their blogs and articles for inspiration!
Shopping boutique opens up the possibility of different sales that regular stores won’t have. In addition to the traditional holiday sales, boutiques will often have grab bag sales or bundles available for special days or even from select times to allow their loyal shoppers to get fist dibs on new items, and save money while doing it. That’s a major plus over shopping other brands where the prices seem to go up every time you shop.