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ROWA launches in the Philippines with affordable Smart Android TVs

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ROWA enters the Philippine market through its official store in Lazada. Starting this November, Filipinos can now enjoy and experience the brand’s high-quality Smart Android TVs available at an affordable price.

ROWA is a consumer electronics and home appliance company under the TCL Group of Companies, the fast-growing electronics company and leading player in the Global TV industry. ROWA is known as a game player when it comes to high quality smart televisions and top of the line home devices. It has already set its footprint in different countries in Asia and continues to be on the game as it offers value for money products. Armed with a promise to provide its consumers with a smarter way to watch, enjoy, and play without breaking the bank.

Feature-packed but affordable Smart Android TVs

Kick starting their launch in the Philippines, ROWA will introduce its very first series of Smart Android TVs that are feature-packed but are surely made affordable. Ranging from 32 inches to 55 inches with full-HD and 4K resolution, these TVs are built with more exciting features customized to fit the needs of the Filipino market. The ROWA L51 series will offer consumers a bang for the buck with all the goodness they can experience with a Smart Android TV. Equipped with the latest Android System certified by Google, consumers can enjoy all the smart features it offers with Google Assistant, Voice Control, and Google Chromecast. Moreover, it also comes with Bluetooth, Wi-Fi, HDMI, USB ports, and more.

ROWA 32L51 – 32-inch Full HD Smart Android TV – P12,095
ROWA 40L51 – 40-inch Full HD Smart Android TV – P15,995

Engineered with the 4K resolution and QLED technology, the ROWA T61 series is for consumers with an extra budget for an upgrade. Now they can enjoy their usual Netflix and YouTube chill moments in a bigger and better viewing screen. Lastly, all ROWA TVs come with a two-year warranty with nationwide after-sales service.

ROWA 43T61 – 43-inch 4K Smart Android TV – P20,695
ROWA 55T61 – 55-inch 4K Smart Android TV – P27,895

Enjoy BIG discount and more at ROWA’s Grand Opening Sale!

Consumers can enjoy up to 40% OFF from SRP, free shipping nationwide, free gifts, up to P1000 worth of vouchers, and more at the ROWA’s Grand Opening Sale this November 11, 2020, at the Lazada 11.11 One Day Biggest Sale.

Learn more about ROWA by visiting their Lazada Flagship Store and search for ROWA

SHARP PLASMACLUSTER ION TECHNOLOGY Reaches 90MILLION in Sales Globally and Releases New Study in Reducing Airborne Novel Coronavirus (SARS-CoV-2)

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Sharp Philippines Corporation (SPC), with its goal of bringing convenience, protection, and lifestyle evolution to every Filipino household, recently launched its campaign “Stay Home, Stay Sharp”. It features products that are designed for the new normal setting — and one of its key features is Sharp’s exclusive technology, the Plasmacluster Ion (PCI) Technology. In this time of global health crisis, this is SHARP’s way of keeping our homes free from viruses and bacteria.

The Plasmacluster Ion Technology

Sharp’s revolutionary technology, the Plasmacluster Ion (PCI) Technology will help Filipino households achieve a safe sanctuary. It has been proven to be effective against suspended airborne viruses and microbes that contaminate our air, leaving it cleaner and healthier. This exclusive technology is a unique air purifying solution to eliminate disease-causing bacteria and viruses from poor air quality and it has been proven safe to humans regardless of the amount of ion concentration released in the air. The Plasmacluster Ions, which are the same type of positive and negative ions that is present in nature, come in contact with the airborne threats in the air, undergoing chemical reactions on their surfaces to form OH radicals. These OH radicals decompose the proteins on the surface membrane of the airborne threats by taking the hydrogen. Without protein, the airborne threats are disabled and in effect, deactivated. The hydrogen then combines with OH radicals, and together they transform to water which is released into the air.

Tested by Over 30 Institutions and Organizations

Since 2000, Sharp is developing and improving Plasmacluster Ion Technology and with collaboration with over thirty (30) independent third-party research institutions and organizations across the globe, Sharp has been continuously promoting academic marketing to demonstrate the effectiveness of its Plasmacluster Ion Technology. In fact, there are numerous independent research organizations that have proven its clinical efficacy in suppressing the activity of harmful substances including influenza viruses, drug-resistant bacteria, and mite allergens, as well as in reducing bronchial inflammation levels in children with asthma. Above all, product safety, which is one of the biggest concerns of consumers before buying a product, has also been confirmed through research and studies. Rest assured, Sharp will continue to contribute to society by conducting a wide range of studies demonstrating the effectiveness of Plasmacluster Ion Technology.

On the effectiveness of Plasmacluster Ion Technology in Reducing Airborne Novel Coronavirus Disease (SARS-CoV-2)

Jiro Yasuda, a professor at Nagasaki University, conducts an experiment to examine the effectiveness of Sharp’s Plasmacluster air purifying technology against novel coronavirus particles in the air. | COURTESY OF SHARP

In recent joint research conducted with Professor Jiro Yasuda of the National Research Center for the Control and Prevention of Infectious Diseases/Institute of Tropical Medicine, Nagasaki University, Japan, Professor Asuka Nanbo, a Board member of the Japanese Society for Virology of the same institution, and Professor Hironori Yoshiyama of the Department of Microbiology, Shimane University Faculty of Medicine, and in cooperation with Nagasaki University, an internationally respected authority on infectious disease research, Sharp’s Plasmacluster Ion Technology was able to reduce floating novel coronavirus particles in the air, claiming it as a world first. Viruses present on the surface are much easier to eliminate with simple disinfectant,s unlike airborne viruses.
In the said study, Plasmacluster Ion Technology, which emits positive hydrogen ions and negative oxygen ions through a plasma discharge, demonstrated that the virus infectious titer was reduced by more than 90%.
A solution containing the novel coronavirus was released into a three-liter apparatus equipped with a Plasmacluster Ion device. The device discharged 10 million ions per cubic centimeter (cm3). Results claimed that the infectious titer in the retrieved solution was reduced by 91.3 percent in just 30 seconds compared with one that was not being exposed to Plasmacluster Ion.
Sharp’s Corporation Masahiro Okitsu, Senior Executive Managing Officer, Smart Appliance, and Business Solution assured that the brand will continue to provide effective solutions in lowering the risk of infection.
“Based on the result of this experiment, we will consider and provide effective uses of the Plasmacluster Ion Technology to mitigate the risk of coronavirus infection.”

90 Million Sales Mark Globally

Currently, Sharp equips their appliances with Plasmacluster Ion (PCI) Technology to make them suitable for your home’s needs in this new normal. These are the appliances for cleaner and safer air: Refrigerators, Air Conditioner, Air Purifier (with mosquito catcher, with humidifier, with dehumidifier), Ion Generator, and Mite Catcher. In fact, the brand is now working to incorporate this technology to their Electric Fan products for the local market and it will be launched soon.

As of April 2020, Sharp announced that it has reached the 90 million sales mark of products equipped with the Plasmacluster Ion Technology through its collaborations with different global businesses and industries such as hotels, hospitals, health clinics, restaurants, trains, vehicles, offices, banks, schools, training center, and supermarkets to name a few.
Sharp will continue to expand the application of Plasmacluster Ion (PCI) Technology on its current industrial field of expertise and will seek new ways to apply it to other fields especially on medical devices.

Shopee Four Key Trends for E-commerce

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Shopee identifies four of the biggest e-commerce trends in 2020

Consumers shop more often on weekdays and show an increased preference for cashless payments, while brands and sellers expand their online presence. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, identifies four major e-commerce trends in 2020. The retail landscape in the Philippines has been transformed due to increased social distancing efforts, such as the implementation of the Enhanced Community Quarantine as the nation combats the spread of Covid-19. As a result, brands and sellers are venturing online in search of growth, while consumers turn to e-commerce to meet their shopping needs.

Ruoshan Tao, Head of Marketing at Shopee Philippines said, “The year 2020 has changed the way we live, work, and shop. Brands and sellers across the region are stepping up their digitization efforts, with e-commerce becoming a key channel for them to sustain and grow their businesses. At the same time, consumers are increasingly going online to fulfill their everyday needs, in areas ranging from groceries to home appliances. As e-commerce takes on greater importance in people’s lives, Shopee will continue to make shopping even more social, engaging, and easy for everyone.”

In the Philippines, Shopee has identified 4 key trends for e-commerce in recent months:

  1. Brands and sellers are growing their e-commerce presence

Brands and sellers are venturing online to boost their online presence while exploring new strategies to reach and engage consumers.
● Robust growth for Filipino sellers: As people shop for their home and essential needs online, brands, and sellers in the Gaming and Pet Care categories are seeing strong growth. In addition, Brands and sellers offering pet essentials and home appliances & accessories saw 40 times and 15 times more orders respectively than the same period last year.
● Reaching customers with live streaming: Brands and sellers are actively exploring new ways to reach consumers. Shopee has observed that the number of Shopee Live streams from brands and sellers increased by 40 times. Homegrown SMEs have successfully boosted online visibility with Shopee Live. For example, Sirods Stuffed Toys has recorded a robust number of views for its streams by showcasing popular toys and collectibles to users in real-time, enabling it to engage customers more effectively.

  1. Shoppers turn to e-commerce for everyday needs

At the same time, Filipinos are relying on e-commerce to meet their everyday needs as people live, work, and play from home.

● Consumers search and shop online for a wider variety of needs: Shopee has observed an increase in search and shopping activity in the past 3 months, especially for health and fashion products. This reflects an increasing reliance on e-commerce, which provides Filipinos with one-stop access to essentials, health products, and more.
○ Top searched keywords: Face masks, Dresses, Power banks, Undergarments
○ Top products: Mosquito incense, Vitamins, and supplements, cell phone cases

  1. Shopping preferences evolve as consumers seek convenience on e-commerce

Shopping preferences are also changing in the Philippines as consumers look for convenience in e-commerce during this period.
● Increased shopping activity on weekdays: Online shopping activity has peaked on Tuesdays in recent months, showcasing the preference among Filipinos to shop earlier in the week. Shopping activity is also the highest at 12PM and 1PM as Filipinos shop more often during lunchtime.
● Preference for cashless payments: Adoption of cashless payments is growing as consumers value speed and reduce physical interactions. Shopee has observed that users are increasingly using cashless options such as ShopeePay to pay for purchases in recent months.

  1. Increased social interaction and engagement among online shoppers

E-commerce has now evolved into something more than just a way to shop – it’s also become a place where people come together to interact, read content, and connect with others. Shopee has seen greater use of its in-app engagement features in the past three months as Filipinos seek to stay connected online:
● Shopee Live Chat: Shopee has seen an increase in social interactions on its platform. Over 1 million messages were sent daily on average as brands, sellers, and consumers interact with each other across the shopping journey.
● In-app games: Shopee recorded 200 million plays for its in-app games over the past three months. This is driven by users logging in daily to earn rewards and try out new in-app games such as Shopee Farm and Shopee Throw.

Tao closed, “We want to make online shopping safe and convenient while staying true to our vision of delivering a social and engaging experience to our users. At the same time, we will continue to help both our sellers and buyers by providing them a seamless online shopping experience, especially during this COVID-19 crisis.

Download Shopee for free through the App Store or Google Play.